For some 40 to 45 years of their lives, women and girls throughout the world need to manage both regular and intermittent bleeding and discharges as a natural consequence of being a woman. Menstruation has attracted and continues to attract taboos; even in more liberal societies many men and women are still very embarrassed by the subject. 

The variety of products now available, both internal (fact sheet tampons) and external feminine protection products (fact sheet feminine care) and their comfort and size have helped to facilitate the increasing independence of women and their ability to be active at all times of the month, including:

  • Long haul travel is much easier to manage
  • Playing sport and swimming while menstruating is possible
  • Employment does not need to be disrupted 
  • Schooling does not need to be disrupted
  • Clothing decisions are not restricted

Seventy eight percent of women surveyed in August 2007 in France, Germany and the UK rated feminine care products as having a large or very large impact on their quality of life.

The hygiene and convenience benefits of feminine hygiene wipes are highly valued by their users along with their portability and the role they play in avoiding irritation, and keeping the user dry and comfortable.

What people say

“I wonder what people did before these things got invented …. I couldn’t imagine having to use rags or something you had to wash out”.

Focus group participant

“Re: use of pantyliners - absolutely brilliant. Keep you fresh and feeling great. When they appeared on the market for the first time my reaction was 'why hadn't these been produced before' - it was meeting such an obvious need - and they were just what I wanted. A great help through ordinary days and especially when staying away or travelling. Obviously vaginal discharges vary with time and circumstance, but who in their right mind would choose to walk around all day with smelly stained knickers when a quick change and refresh is so easily available. A huge thank you to the genius who came up with the goods”!

BBC Radio 4 Women’s Hour Message Board on Discussion about Sanitary Products Broadcast 29/2/08

did you know

Before the development of disposable feminine care products women had little choice but to use rags and scraps of fabric to absorb menstrual fluids.

Ancient tribes used materials such as papyrus leaves, grasses and moss to absorb bodily fluids.

While the monthly menstrual period usually lasts between 4 – 7 days in total a woman will menstruate for an equivalent average of 6-7 years of her life.